As a Community Manager with multiple projects and clients on the go, I’m always looking for ways to simplify and streamline all the work I do. I’ve tried everything – Buffer, Pablo, TweetDeck, Google Docs, Flipboard, Bitly. While they all have their time and place, over the years I’ve slowly discovered the key tools that work for me. So without further ado, here are my 5 must have tools for community managers. Check it out:
1 – Canva:
Photo editing used to be complicated, time consuming and expensive. But not anymore! Meet Canva: an online graphic design company that has revolutionized and challenged the way we edit and design documents, newsletters, book covers and best of all, social media posts!
I no longer need Photoshop and no matter how many times social networks change the dimensions for their header photos, post images, profile photos, etc., my images are always re-sized perfectly.
2 – BuzzSumo:
At this point, influencer marketing and/or programs is extremely prevalent as companies look to this new frontier to garner earned media, buzz and drive awareness. From starting up ambassador programs to maintaining a well-oiled influencer network, much of my work revolves around the rise of influencers.
Scouring the Twitterverse, hunting for new YouTubers and filtering through all the family bloggers is, quite frankly, time-consuming and cumbersome. Enter BuzzSumo: while you still have to do some of the grunt work yourself, these guys help filter through the noise and find the most influential, engaging influencers in whatever platform and specialty you’re looking for. I currently use the Freemium option and am quite happy with its capabilities.
3 – Followerwonk:
This has been a fantastic tool over the years – I truly can’t say enough about these guys. Say you’re launching a new app and you’re searching for influencers/media to write about your product. All you have to do is search Followerwonk for “tech blogger,” “tech reporter” or “editor at Mobile Syrup,” (or whatever possible search term combination you can think of) and Followerwonk will pull all those who have those search terms listed in their Twitter bios. Hosting an event in Vancouver? Search all the lifestyle bloggers and events/fashion reporters that list “Vancouver” as their location on Twitter.
As you may have picked up, Followerwonk is very similar to BuzzSumo. The only difference is that the former works primarily with Twitter. Looking for YouTubers or bloggers? BuzzSumo is your pal.
4 – Hootsuite:
Some may call me biased (I tend to favour Vancouver-based startups) but I think Hootsuite is RAD! Yes, it’s been around forever (at least it seems that way); yes, everyone talks about it, but seriously, they do for a reason. For someone who’s all about streamlining and efficiently managing their time, Hootsuite is the perfect tool to integrate all of your social media platforms in one neat place.
5 – Trello:
Trello was referred to me by someone I admire greatly and I can safely say Trello is hands down the best project management tool I’ve used so far. Now I know what you’re thinking: “Project management? I thought we were talking about community management tools!” But when you think about it, regardless of how many projects or clients you have on the go, I can safely bet you have more than one task at once. And the moment you do, that’s where Trello comes into play. They’re the perfect platform to manage all the finite details of your tasks, integrate seamlessly with Slack (heyo!), and you’re able to Tag your other colleagues and clients, allowing you and the team to stay accountible and updated on all ongoing tasks.
Have you used any of these tools before? Are there any that I’m missing? Let me know in the Comments below.