Last week the top 500 retail and fashion influencers in the Lower Mainland were invited to METROPOLISxKLOUT Spring Social, an exclusive VIP event hosted by BC’s largest shopping mall, Metropolis at Metrotown, in conjunction with Klout. Invitees, including myself, and their guest(s) were treated to a sneak preview of Spring retail trends, delicious appetizers, samples from participating retailers, including Happy Water, David’s Tea and Benefit, and a chance to win over $3,000 in prizes.
I was honoured to invited – I don’t really consider myself an influencer in either of those 2 categories, but it’s interesting to think that Klout thinks I am – and thought it was a cool and innovative idea. It was, in fact, the first time any Canadian brand had partnered with Klout for an event.
To be perfectly honest, I still don’t understand how your Klout score is determined and I’m a bit skeptical about how valuable this number is in the grand scheme of things. And I’m not the only one – many argue that it’s just a vanity metric.
That being said, I think there’s huge potential here for Klout and other platforms to discover what actually interests social influencers and to in turn, create a compelling event that is worthy of social sharing. If this event was any indication, they’re on the right path.
What do you think of Klout? Let me know in the comments below.